Finding the right hair consultant is crucial whether you’re getting a new haircut, color, or extensions. You want someone who understands your hair, sense of style, lifestyle, and the result.
The easiest way to find the right stylist is by asking around, especially if your friends or relatives have recently had a cut or color you like.
Ask for Referrals
One of the best ways to get new clients is through referrals. They are an effective way to increase your customer base, lower customer acquisition costs, and build a solid reputation for your brand.
However, asking for referrals can be intimidating. Even when you have a great relationship with a client, you may be worried that asking for a referral will look like you are trying to sell them something.
Therefore, it is essential to ask for referrals at the right time and in the right way.
If you are working with a new client, it is essential to wait until the service has been completed and they have had a chance to see the results of your work before asking them for referrals.
Similarly, if you are working with existing clients, keeping in touch with them regularly is essential. This can be done through email or a phone call. Following them on social media and interacting with them regularly is also a good idea.
Check Online Reviews
One of the best ways to find a good hair consultation Southfield MI is to check online reviews. You can get a better feel for their personality and skills by reading other people’s opinions about them.
If you research the Internet, you’ll find websites like Google and Yelp that showcase customer testimonials. In fact, according to recent studies, businesses that ask their customers for a review tend to enjoy more positive ratings than those that don’t.
But how can you ensure your salon gets the most out of its online reviews? The answer is encouraging your clients to leave a review and displaying a link to their thoughts page on your website, Facebook, and other social media sites. Consider creating a QR code that customers can scan to access their reviews page. This will allow them to view your most recent reviews without leaving your website!
Look for a Stylist with a Personality
When it comes to styling, having someone you can trust and rely on is essential. That person will be able to listen to your needs and offer suggestions that flatter you.
Hair stylists have a unique role in their clients’ lives; they get to know a lot about them from the moment they sit in their chairs. They’re often seen as therapists and life coaches, meaning they’re great at talking with their clients about everything from the latest fashion trends to personal issues.
Stylists who can’t look their clients in the eye and communicate their ideas clearly will need help to make an impression on their clients. Their arrogance and abrasive tone can cause problems in the salon, so choosing a stylist with a personality that works well for you is essential.
Ask for a Free Consultation
A free consultation is a great way to build trust with a potential client. It also lets you know their hair goals and expectations and see how well you can work together.
During the consultation, make sure to ask a lot of questions. This will help you determine the best plan for their hair journey and discover any problems or concerns they may have with their current stylist.
Another important consultation aspect is sharing your practice policies with the prospective client. This will help them understand your key policies, including fee structure, scheduling, and cancellation policies.
Depending on your workflow and business model, you might offer consultations as 15-minute calls or a weekly block of appointments. You can also use video consultation platforms like Zoom to personally connect with your clients.